Hollywood Whitening

The black toothpaste for a whiter smile!
REFRESHES, WHITENS, PROTECTS, STRENGTHENS thanks to:

  • Activated charcoal, a whitening effect thanks to gentle abrasion and its ability to absorb stains and unwanted substances
  • Aloe vera, refreshing, emollient and with moisture-restoring properties
  • Hyaluronic Acid, forms a protective layer and hydrates the surface layers of the mucous membranes. It also helps normalise areas where irritation is present
  • Gold, counters microbial proliferation in the oral cavity
  • Very low RDA (a toothpaste's abrasiveness index) among the lowest on the market - dazzling white teeth without damaging them
16.00

 

 

 

HOW TO USE

Apply a suitable amount of product to your toothbrush and brush your teeth with up-and-down movements.
Rinse. Do not swallow.
It is also suitable for use by children, as it is fluoride-free.

FOR A BETTER RESULT

After brushing, leave the foam on your teeth, let it work for 2-3 minutes and rinse.

FIND OUT MORE

Activated charcoal is the product of the combustion of wood, commonly from three species (willow, poplar, birch), activated in order to obtain a natural black powder with porosity. This last quality gives the powder a significant "absorbent" power.

Since ancient times, in fact, activated charcoal has been used to purify and detoxify the body of toxic substances, the main cause of problems linked to the digestive system, as well as being an anti-poison remedy.

The potential of activated charcoal, however, does not end there, finding one of its equally effective uses in cosmetics. In particular, in oral hygiene.
Important research in the dental and pharmaceutical fields has found that oral use of charcoal has an effective whitening power.
Even though the teeth turn black for a few minutes, partly taking on the colour of the product, after rinsing they are freed of stains and of the unsightly "yellowing", the typical effect of excessive consumption of tea, coffee and cigarettes.

The porosity of charcoal "absorbs" not only intoxicating substances and poisons, but also attracts the toxins in the mouth, removing stains.
Further research also highlights its usefulness in balancing the physiological pH of the oral mucosa, helping to prevent cavities and eliminate the harmful bacteria produced by cavities and gingivitis.

Data sheet

INCI
Hydrogenated starch hydrosylate, Aqua (water), Silica, Glycerin, Sodium lauryl sulfate, Aroma, Sodium benzoate, Ci 77266 (carbon black), Cellulose gum, Sodium saccharin, Aloe barbadensis leaf juice, Sodium hydroxide, Sodium hyaluronate, Citric acid, Potassium sorbate, Ci 77480 (gold), Sodium sulfite, Ci 77400 (copper powder), Ci 77820 (silver).
Smaltimento
7O-5PP

Specific References

EAN13
8056450230469

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